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Unbeatable eatables2/1/2024 ![]() ![]() We had been working closely with our manufacturing partner on Hallouminati for quite some time, and given the growth of the brand, it quickly became a key relationship for us so when 12 months later NANTWICH CHEESE were looking to sell the business, our stars aligned and it was the perfect next addition to our growing portfolio of companies and brands obsessed with making great food. Since then, Hallouminati has gone on to overtake Square Pie and to become our leading branded product within our portfolio, with many millions of fries sold. We took the brand from idea to on the shelves inside 6 months working closely with our launch customer to deliver a truly authentic offering that solved problems rather than just adding products to a range. We developed a brand that was authentic, no nonsense and made from 100% pure Cypriot Halloumi. We found a new manufacturing partner and worked with them closely to develop HALLOUMINATI, the keepers of eternally delicious, golden and frozen Halloumi fries, making something easy to prepare and even better to share. We spent many months assessing the market, looking at future trends within food and discovered Halloumi fries, that didn’t exist in the market at the time. Soon after Square Pie, we saw that our format worked, so we set about thinking how to replicate our success by using our proven formula to build our first own brand.
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